Chairman Gert Boyle once famously said "It's perfect, now make it better." We took this challenge and turned ordinary instruction labels into survival tools. Make sure you watch the case video.
Spotify Music Discovery Concept
I love igniting ideas that are not necessarily for advertising. Creativity plays on such a vast space. Here's a music discovery concept we've designed a while back for Spotify.
Maru Archi•Technology
Maru means “perfection” in Japanese and the architectural firm that took their name from, is out to do nothing less than that. Having patents around the globe, Maru gave us a new perspective on how we look at the buildings we spend most of our lives in. Ultimately, this notion reflected on the branding work as well. We wanted to create a look that is modular, simple and applicable to be able live up to it’s name. Below is the early explorations on the relationship between the grid and the elements that live on that grid.
Travel far enough, you'll meet yourself.
A series of prints featuring 3 globetrotters: Christoph Rehage, Duarte de Zoeten and Guillaume Dubus.
Gamer Grease
A series of studies on the human grease leftovers on the surface of mobile gaming devices. These delightful patterns are often regarded as a failure of human evolution, an unwanted layer between the user and the content. We don't agree.
Beauty Beyond Numbers
This is something we've been working on for almost 7 months. 7 months of developing, writing, pitching, presenting, revising, convincing. Without the upmost trust from the Unilever team, this new perspective on beauty would have died inside a presentation deck. We're blessed to have a campaign that is worthy of our days and nights and weekends.
Zodiak Branding
Branding for a bikes part manufacturer from Moscow, Russia. Zodiak is an initiative of my friends in Moscow. They asked me if I can design a radiant identity that can be embedded into gears and shifts they are producing. The result is below.
Avon x Beşiktaş
Sponsorship film for Avon x Beşiktaş
Coca-Cola Elevator
Global Coca-Cola campaign adapted for the Turkish market.
Ford Tourneo Courier Blackline
Introducing Ford Courier Blackline. For those who goes the extra mile for the love of details.
Atlasglobal Unlimited
Atlasglobal Unlimited Campaign let's you fly as much as you like, wherever you want. We made a film based on that passport control moment where it can get a bit, um, interesting.
Dreft Posters
Published on Luerzer's Archive Vol.03-2014 / Thanks to it's special shape-preserving formula, Dreft helps keep the shape of your clothes. So they could fit only you, not your best friend ;)
Wellaflex
Here's a print I did with the help of my friend Jan Rambousek back in 2011. Bahadırhan Pekşen was my copywriter back then.
Jeep
Published on Luerzer's Archive Vol.03-2014 There’s only one brand that has become the synonym of the off-road category. Only one logo that makes sense in the most unattainable places on Earth.
Vse Prosto*
* All is Easy - in Russian. This is the film we created for MegaFon (one of the leading Russian telecom brands) to promote their "Vse Prosto" tariff. The idea is to showcase very different personalities that have only one thing in common, the option.
Megafon Olympic
This is the film we created for MegaFon (one of the leading Russian telecom brands) to promote it's support of the Sochi Winter Olympics 2014. We tried to show how modern tech affects the way people interact with the Olympic Games. It's not official TV broadcasting anymore. It's much more personal – every tweet, every like, every post, every share adds to a bigger story.
BigMac Anniversary
Concept work proposed to celebrate the anniversary of the legendary BigMac. The idea works off notion that trends come and go yet the BigMac stays the same. Suggesting that it's already, well, perfect.
Ford Adaptive Poster
Ford needed a piece of work that embodies their commitment towards creating unique driving experiences fueled by innovation and technology. This is how Adaptive Poster is born. Just like the product itself, the poster seems to shift as the viewer moves around it.
Megafon Rebranding
A rebranding project for one of the largest telcom operators in Russia. We designed a modular disk format that takes shape with the content it carries.