Maru Archi•Technology

Maru means “perfection” in Japanese and the architectural firm that took their name from, is out to do nothing less than that. Having patents around the globe, Maru gave us a new perspective on how we look at the buildings we spend most of our lives in. Ultimately, this notion reflected on the branding work as well. We wanted to create a look that is modular, simple and applicable to be able live up to it’s name. Below is the early explorations on the relationship between the grid and the elements that live on that grid.

Gamer Grease

A series of studies on the human grease leftovers on the surface of mobile gaming devices. These delightful patterns are often regarded as a failure of human evolution, an unwanted layer between the user and the content. We don't agree.

Jeep

Published on Luerzer's Archive Vol.03-2014 There’s only one brand that has become the synonym of the off-road category. Only one logo that makes sense in the most unattainable places on Earth.

Vse Prosto*

* All is Easy - in Russian. This is the film we created for MegaFon (one of the leading Russian telecom brands) to promote their "Vse Prosto" tariff. The idea is to showcase very different personalities that have only one thing in common, the option.

Megafon Olympic

This is the film we created for MegaFon (one of the leading Russian telecom brands) to promote it's support of the Sochi Winter Olympics 2014. We tried to show how modern tech affects the way people interact with the Olympic Games. It's not official TV broadcasting anymore. It's much more personal – every tweet, every like, every post, every share adds to a bigger story.