Step inside the mind of award-winning creative director Selim Unlusoy. Outside the agency, he designs stuff that has nothing to do with advertising and creates work dedicated to finding perfect solutions to non-existing problems. Free interactive eye candies to inform and delight.
I was lucky enough to be given a repackaging work for one of the coolest brands around. I designed many versions but wanted to share only one with you. The inspiration lies within the relationship between whisky and ice. The pattern used here is not from the traditional whisky world and the brand may not be ready for a bold move like this yet, but I believe this shouldn’t stop us walking on that road.