Updating Hayat

The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement, God ('God is a circle whose centre is everywhere and whose circumference is nowhere' (Hermes Trismegistus)). As the sun, it is masculine power; as the soul and as encircling waters, it is the feminine maternal principle. "It implies an idea of movement, and symbolizes the cycle of time, the per petual motion of everything that moves, the planets' journey around the sun (the circle of the zodiac), the great rhythm of the universe.

Ford Adaptive Poster

Ford needed a piece of work that embodies their commitment towards creating unique driving experiences fueled by innovation and technology. This is how Adaptive Poster is born. Just like the product itself, the poster seems to shift as the viewer moves around it.

W Hotel

Working with an iconic letterform. This is a personal work inspired by a hotel I enjoy staying in. I’m working on more posters so check back soon for more. Cheers.

Johnnie Walker Black Label Gift Pack

I was lucky enough to be given a repackaging work for one of the coolest brands around. I designed many versions but wanted to share only one with you. The inspiration lies within the relationship between whisky and ice. The pattern used here is not from the traditional whisky world and the brand may not be ready for a bold move like this yet, but I believe this shouldn’t stop us walking on that road. 2013 ©

Abstract Meanings / Card Design

Abstract design is usually, well... Just “abstract”. But while designing a new line of cards for Home Credit Bank, we wanted to have a unseen branding in the DNA of the designs. So we have taken the foremost representative of the brand, it’s logo, and created a series of cards with different expressions. The concept sees far than just trying to tell a single story and explores what's beyond the eye can see. 

Mercury City Posters

The copywriting is done by my good friend Ivan Dergachev and my ex-boss Mikhail Kudashkin on this one. Which uses Hokku.Hokku (発句 lit. "starting verse") is the opening stanza of a Japanese orthodox collaborative linked poem, renga, or of its later derivative, renku (haikai no renga).