Step inside the mind of award-winning creative director Selim Unlusoy. Outside the agency, he designs stuff that has nothing to do with advertising and creates work dedicated to finding perfect solutions to non-existing problems. Free interactive eye candies to inform and delight.
Abstract design is usually, well... Just “abstract”. But while designing a new line of cards for Home Credit Bank, we wanted to have a unseen branding in the DNA of the designs. So we have taken the foremost representative of the brand, it’s logo, and created a series of cards with different expressions. The concept sees far than just trying to tell a single story and explores what's beyond the eye can see.