Columbia Survival Labels
Chairman Gert Boyle once famously said "It's perfect, now make it better." We took this challenge and turned ordinary instruction labels into survival tools. Make sure you watch the case video below.
Agency: Ogilvy & Mather Istanbul / Executive Creative Director: Selim Ünlüsoy / Creative Team: Aybars Gürlü, Aykut Özdemir / Account Team: Murat Derman, Önder Işkın, Pürnur Dikbaş / Agency Producer: Fulya Akay / Producer: Hazer Baycan, Zafer Özkan / Production Supervisor: Yusuf Turhan / Photographer: Fethi İzan, Barış Önder Güler / Director of Photography: Cüneyt Denizer