Oct 27

Oct 27 BigMac Anniversary

Concept work proposed to celebrate the anniversary of the legendary BigMac. I did the creative direction mostly as well as a few design touches. Art director was Ilya Pryamilov and copywriter was Vasily Gubin.

The idea works off notion that trends come and go yet the BigMac stays the same. Suggesting that it's already, well, perfect.

ECD: Mikhail Kudahkin / ACD: Selim Unlusoy / AD: Ilya Pryamilov / CW: Vasily Gubin

Selim Unlusoy

Selim Ünlüsoy is the Associate Creative Director at Leo Burnett Group Russia. Having named among the top 15 creatives that will lead the advertising industry by MediaCat Magazine, he is one of the most awarded Turkish creatives in the world. Before joining Leo Burnett Moscow, he has worked at Leo Burnett Istanbul, Lowe Istanbul and DDB&Co., contributing to the agency's success to become one of the top 3 agencies of the year in Cannes Lions. Selim's work has won many international trophies in Cannes Lions, Golden Drum, One Show, New York Festivals, London International Awards, Epica, as well as national awards like Crystal Apple and Kirmizi, making a total of more than 60 awards and honors. His work was featured in Beaux Arts Magazine, Lürzer's Archive and numerous other publications. He was selected to serve as a jury member in both national and international award shows. Outside the agency, he designs and creates mobile applications dedicated to finding perfect solutions to non-existing problems. Free interactive eye candies to inform and delight. Thanks to award shows forcing him to write his biography in third person, he now has to deal with another self on top of everything.

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